Cellocator Launches Cello-IQ, an Innovative Driver Behavior, Fleet Safety, and Eco driving Solution

Cellocator, a Pointer Telocation Division, (Nasdaq Capital Market: PNTR), has launched Cello-IQ, a driver safety and eco driving solution, designed to improve fleet safety and reduce fleet operation costs.

Cello-IQ is one of a very few systems on the market that delivers in-cab real time fleet safety and ECO driving analysis, while being simultaneously ready for integration with any Telematics Service Provider (TSP) software platform with minimal integration and development effort.

The Cello-IQ device processes and interprets vehicle dynamics and vehicle operation patterns into driver’s safety and ECO scores, reflecting the driver’s relative level of risk, fuel consumption and emission footprint within the scope of a given population and/or a vehicle category. Cello-IQ is available in two flavors, Cello-IQ 50 – the Premium solution, and Cello-IQ 40 – the entry-level solution. An optional module of the solution, on top of Cellocator’s Cello-IQ device, is the Driver Feedback Display (DFD) unit, which is installed on the dashboard, providing vocal and visual feedback on a variety of driving maneuvers, for an effective real time drivers’ coaching


“Cello-IQ is a revolutionary system, offering end to end driver behavior and fleet safety solution, in order to assist fleet managers in enhancing driver safety and operating efficient fleets.”, said Noam Cimand, VP Sales & Marketing at Cellocator, the Product Division of Pointer Telocation. “The unique benefit of Cello-IQ is that it is a perfect fit for numerous telematics software developers who wish to add driver behavior and fleet safety to their fleet management software platform.” He added.


The Cello-IQ solution is commercially available and will be officially introduced during the company’s annual seminar in Prague to customers (telematics service providers and software developers). Executives from a select group of leading software developers pre-integrated with the Cello-IQ will present their software platform in front of the audience, a group of TSPs from a variety of locations worldwide.

Cellocator is a leading Automatic Vehicle Location Device (AVL) technology provider with more than 1M units installed globally and regional offices in the US and India. For more information about Cellocator’s Cello-IQ Solution please visit: www.cellocator.com or email us at sales@pointer.com


About Pointer Telocation:

Pointer Telocation is a leading provider of technology and services to the automotive and insurance industries, offering a set of services including Road Side Assistance, Stolen Vehicle Recovery and Fleet Management. Pointer has a growing list of customers and products installed in more than 45 countries. Cellocator, a Pointer Products Division, is a leading AVL (Automatic Vehicle Location) solutions provider for stolen vehicle retrieval, fleet management, car & driver safety, public safety, vehicle security and more. The Company’s top management and the development center are located in the Afek Industrial Area of Rosh Ha’ayin, Israel.


For more information: https://www.pointer.com


Safe Harbor Statement

This press release contains forward-looking statements with respect to the business, financial condition and results of operations of Pointer and its affiliates. These forward-looking statements are based on the current expectations of the management of Pointer, only, and are subject to risk and uncertainties relating to changes in technology and market requirements, the company’s concentration on one industry in limited territories, decline in demand for the company’s products and those of its affiliates, inability to timely develop and introduce new technologies, products and applications, and loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of the company to differ materially from those contemplated in such forward-looking statements. Pointer undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risks and uncertainties affecting the company, reference is made to the company’s reports filed from time to time with the Securities and Exchange Commission.

Rosh Haayin, Israel– June 4 2013